Why are there always a few idiots who stay when asked to evacuate hang out thinking that God and Mother Nature will spare them. They can’t believe their beach front property with foundations of sand will withstand the storm.  Then don’t want to believe the warnings, because they are too lazy to move or just won’t believe their lives are going to change. Even though they watch the satellite picture of a massive swirling cloud moving ever closer. They count everyone else as foolish for running off when they believe no storm is not going to be that bad. As the storm overtakes them they call for help but none can come. Because their sandy foundations are hopelessly  lost and they are left to themselves to perish in the storm.

There are massive storms, like hurricanes, that strike the business world.  It is sad because there are idiots in the business world that hang around when there are so many warnings that evacuation is necessary and the sandy foundations for which their businesses are built are soon to be washed away.   Maybe they think to themselves the weather has been good for so long nothing is really going to happen.  They look down on the overworked underpaid prognosticator and think that poor(no money) fool just wants me to leave so he and his friends can loot my beach house.  Or maybe they are just too lazy and too stupid to even pay attention to the winds of change.

For instance, The music industry saw the mp3 hurricane bearing down on them, and instead of evacuating they tried boarding up the windows, throwing down a few sand bags, and then when the storm hit they called for help from the national guard, congress and the courts, to try to protect them from the storm.   As the storm subsides they are all upset because the storm washed their foundation of sand out to sea and their beach front property is gone. We all see them as fools who wasted so much energy, time and money on the plywood and sand bags that all got washed out to sea.

What is astonishing is that there are several more technology hurricanes brewing.

There is the online hurricane threatening the Movie industry.  They too are sitting around trying to board up windows and throw down a few sand bags.   In hopes that their beach houses will with stand the storm.  But their foundations are on sand.  The prognosticators and prophets are even louder with their warnings to these industry leaders, “The sandy foundations on which your beach houses are built are coming down when the storm hits.”  It’s easy for those of us with nothing to lose to see the idiots for the fools they are.   They should be evacuating to find refuge from the storm.  There are even companies that are building safety nets for the movie industry.  They are trying to tell them the landscape isn’t going to be beach front property but you will be able to survive. However the movie industry doesn’t want to believe they can’t still own the billion dollar beach front property.  For some reason they are blinded to the fact that technologies hurricanes are going to wash it all away.  The movie industry is taking the same approach calling for the national guard(congress) to come stand at the ready to help them save their sand.

The television and newspaper industries are feeling the storm surge moving inland.  The arrogance of these industries is astounding.  My brother is working with several large advertisers that are planning on moving all their ad revenue from print and TV to online.  They are getting so much more for their dollar.  My brother running his online business tried to build and alliance with a local newspaper.  The guy he talked too saw no need to partner with an online video producer.  Once again the storm is coming and thei sandy foundation is about to be washed away.

I have always liked the song “The Foolish Man Built His House Upon the Sand”  and I was facinated by the parallels that can be tied to how the technology is the storm that washing away the foolishly built beach front property.

let me know what you think or if you can add anything to the story.

This is a very interesting video. If what he is saying is true we all need to think a bit more about how we present our products and services.

I found this site with a twitter API developers group. Twitter Problems Google group

I usually don’t check twitter on Sundays.  But I checked it this morning and was down. If anyone else is having the same problem let me know.

I’ve had a developers wave account since July 2009.  I finally got an invite a couple of weeks ago.  I invited a few of my friends and I have a couple of invites if you are interested.  I found this video which explains it very well and is entertaining too.